Best Global Green Brands


environmental sustainability imageInterbrand and Deloitte have issued their Top 50 Green Brands of 2014 and it includes eight food and beverage companies.

Commenting on the report they said:

“If our dive into the data has shown us anything, it is that the search for new, more sustainable models, solutions, methods and materials is accelerating. And it’s no wonder. From disappearing rainforests, to melting ice sheets, from people living without electricity to food and water scarcity, it is becoming increasingly clear that business as usual is not the path forward.

The path forward demands a radical shift in our priorities, in our ways of producing and consuming, as well as the values that have structured our societies. It requires innovation. It requires leadership. It requires courage. And it is an incredible opportunity to think more creatively about how to sustain the world we love.

But more than anything, it requires cooperation. The kinds of efforts global companies are undertaking from building cleaner cars and smarter cities, to revolutionising everything from agriculture to packaging cannot succeed without the help of everyone.

The challenges facing the world today require collaboration and partnership among people and organizations with a shared vision of what could be. And so the focus of this years report centers around the power of participation and collective action. This years articles and interviews and every sustainability snapshot of our top 50 brands touch upon the benefits of working together: how every constituent in today’s global marketplace, businesses, consumers, employees, suppliers, governments and investors will need to be engaged and willing to collaborate in order to take Corporate Citizenship to the next level”.

The eight F&B companies in the report were:


Danone (9)

  • Exceeded their 2008 – 12 30% carbon footprint reduction target.
  • Increased the use of recycled packaging.
  • Reduced overall water consumption since 2000 by 41.3%.


Nestle (18)

  • 85% of Nestle Mexico’s electrical energy is generated from wind power.
  • Optimised packaging material usage and saved 41% of material in 2013.
  • Recycled 1.8 billion gallons of water in 2012.


Coca-Cola (20)

  • Saved 140,000 metric tons of CO2 emissions with their PlantBottleTM.
  • Replenished over 80billion litres of water and treated 160 billion litres of wastewater.
  • Implemented its RAIN (Replenish Africa Initiative) campaign which aims to improve access to clean water for 2 million people in Africa by 2015: a $30million commitment.


Pepsi (30)

  • Energy cost savings in 2012 estimated to be in the region of $70m.
  • Exceeding its 20% reduction target for packaging weight.
  • Reached its 2015 goal to improve water use efficiency by more than 20 percent per unit four years early, saving 14 billion liters of water in 2012.


Starbucks (37)

  • Has continued to decreased its water consumption against its 2008 baseline: 17.5% in 2012 and 21.1% in 2013.
  • Sponsors the Beta Cup Challenge encouraging innovation in recyclable coffee cup design with a $20,000 prize.
  • Encouraged customers to bring their own tumblers into Starbucks stores 46.9 million times in 2013, up from 35.8 million in 2012, which saved more than 1.4 million pounds of paper going to landfills.


Kelloggs (38)

  • Six frozen foods manufacturing plants in the US now use ammonia which is a natural refrigerant.
  • Eggo bakery in San Jose, California, recently installed fuel cell technology which replaces approximately half of the facilities electrical consumption and reduces water consumption in the process.


McDonalds (43)

  • The first U.S. national restaurant chain to serve certified-sustainable seafood at all of its 14,000 U.S. locations.
  • Estimated savings of more than 40 million gallons of water every year by using waterless urinals in 900 restaurants.
  • About 90% recycle used cooking oil for after-market uses (including biodiesel), and 77% recycle corrugated cardboard.
  • McDonalds Europe aims to send zero waste to landfill or incineration by 2020.


Heineken (50)

  • In 2013, Heineken achieved a specific water consumption figure of 4.1 hl/hl, down from 4.2 hl/hl in 2012.
  • Introduced a new, lighter Desperados bottle: 20% lighter than the previous version.  This design has delivered a decrease of 6,000 tonnes of glass and 5,000 tonnes of CO2 each year.
  • In the Netherlands, Heineken installed a solar electricity plant with 3,632 solar panels, sufficient to fuel the entire production process of the Wieckse Witte line of beers using only solar energy.


Improving Your Environmental Footprint with Dry Lube

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The main reason why companies use Dry Lube’s technology is to reduce their water consumption, primarily for safety and hygiene reasons, but also for the significant environmental benefits it delivers.  As well as 100% reduced water consumption in line lubrication, energy usage and CO2 emissions are also reduced.

We can audit your packaging lines from a few pieces of operating data. If you would like to know how much water, energy and CO2 emissions you could save by using our technology email us or complete the information here to receive a custom report.

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Further information on sustainable operations, reduced water consumption and reduced environmental footprint can be found using the ‘tags’ below.


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